Skegness, the Vegas of the North. Or East, to be more precise. So when Bike magazine wanted to show three very different custom bikes in a Vegas-style background, then it was an early start off to Skeggy.
Instead of three riders to do three-bike action, we had just one who delivered the bikes in a van so they’d be all clean and sparkly. So they had to be pushed around for statics, then ridden and photographed in a variety of ways. Ending up with a three-bike static in front of the ferris wheel for the opening double page spread. Slow shutter speed for blurry wheel and to keep the blue in the sky, and four Elinchrom Ranger Quadras to light the bikes as sympathetically as possible. And the reward? A nice bag of chips.